Research questions

There are four major research questions that this research is seeking to answer:

RQ1: How have new media professionals adapted their skills in production environments?

RQ2: What technologies and software, including SEOs and social media analytics, are deployed by these new media professionals?

RQ3: What are the evolving business models they are using?

RQ4: What are the degrees of success of these new media professionals according to different locations in the media scape (for example, bloggers versus mainstream media versus start ups)?

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