There are four major research questions that this research is seeking to answer:
RQ1: How have new media professionals adapted their skills in production environments?
RQ2: What technologies and software, including SEOs and social media analytics, are deployed by these new media professionals?
RQ3: What are the evolving business models they are using?
RQ4: What are the degrees of success of these new media professionals according to different locations in the media scape (for example, bloggers versus mainstream media versus start ups)?